The Singapore Hotel Association is the umbrella body for hotels in Singapore. Its membership is made up of hotel entities and represented by proprietors of hotels or its appointed representatives. A full-time secretariat was established in 1979.

Its current membership comprises 117 hotels which accounts for more than 90% of total gazetted room count.

Activities of SHA revolve around the following main themes:

• Research and Representations
• Marketing and Promotions
• Manpower and Training
• Productivity and Service Excellence
• Safety and Security
• Community and Public Relations
• Publications

SHA also manages Hotel Reservations Pte Ltd which operates the hotel reservation counters at the Singapore Changi Airport and the on-line reservation system, stayinsingapore.com. In addition, SHA has a training arm, SHATEC Institutes, which was set up in 1983 to provide skilled manpower to the hotel industry.